Automation · Custom software · Products
From the systems behind a business to a family’s weekly calendar, we turn complicated routines into useful software. We plan it, build it and help you run it.
Based in Vancouver. Built around the people who use it.
Real products, built around real needs.
Selected work
Some run our own company. Some are products for other businesses or families. Here is what each does and how you can explore it today.
Public demo · fictional dataKeep the relationship and the next conversation together.
We built a workspace for referrals, pipeline, follow-ups, tasks, team updates and billing. It is the tool we use to run our own business.
Explore a fictional workspace. Demo controls are usable, but nothing is saved or sent. This is an example of our custom software, not a public SaaS subscription.
Try the CRM demo
Public sample · fictional familyA family’s calendar, made visible on the fridge.
A visual weekly calendar for autistic children, built around familiar faces and everyday routines. Calendar events become a full picture board for printing or viewing on a screen.
Welcoming families into a supported pilot, with help getting started and a person checking each board.
Explore See My WeekBring rate history, disbursements and settlements into one tool.
Specialist software for law firms, with interest calculations, ledger reports and settlement statements. The implementation supports local operation and exporting reports.
Explore the product and ask about a demonstration. Clio integration is early access; the available connection and deployment are confirmed for each firm.
Explore Exact Penny
Public demo · fictional poolGive a group a shared place to follow the game.
A custom app bringing teams, weekly predictions, episode progress and conversation into one place. A smaller example of software built around a particular community.
The public demonstration uses fictional people and results. Try the interface without changing a real pool or saving anything.
Explore the pool demoWhat we build
We work with businesses that need a better way to operate, and people with an idea for a product. Our experience includes professional services, internal operations and family life.
Connect intake, email, scheduling and reporting. We work through the steps with you, including where a person needs to review or approve an action.
Relationship workspaces, operational dashboards and tools for specialised tasks. We connect the parts that need to work together and make the next step clear.
Turn a specific need into a working product. Start with a focused version, learn from the people using it, and develop it with ongoing support.
Looking for a website? Our strategy, design, development, content and care work lives at Strohl.dev
How we work
You should know what we are building, what it costs and who will look after it. We agree those details before the work starts.
Walk through the process with us. We identify the problem, the people involved and what a useful result would look like.
Get a written proposal covering the deliverable, price, timeline, access, ownership and support arrangements.
Review a working version. We test the agreed workflows and measure the outcomes we have chosen together.
Get a clear handover and help using it. Ongoing maintenance and further improvements follow the support scope you choose.
Working together
Custom projects and hosted products have different requirements. Your written scope sets out what is included, any third-party fees and the ongoing arrangements.
A place to start
Free
A practical, roughly one-hour review of a process you want to improve. No account access or client files needed for the first conversation.
A defined project
Fixed quote
A focused automation, internal tool or product build, with a written deliverable and a price agreed before work begins.
Ongoing help
From $500 USD / month
Broader automation and AI assistant setup, upkeep and improvements for your business, with support and monthly check-ins.
A focused service
The Managed Inbox pilot is <strong>USD $400 per month</strong> for inbox triage, draft replies and a useful brief. It is a narrower service than the broader AI retainer. We confirm the connections, support and exact scope with you first.
Already agreed on the USD $500 monthly retainer? <a href="https://buy.stripe.com/7sY6oJghG9W2ceY3V09oc08">Set up your existing agreement</a>
The company behind the work
Founded by Dan Strohl, Strohl.ai brings planning, implementation and support together. We build tools for our own operations as well as for other businesses and families.
Our work with professional firms informs how we approach sensitive information, specialised processes and busy teams. Every project starts with its own needs, rather than a standard list of apps to install.
We agree who operates the system, where it runs and what support is included. A hosted product and a custom installation can have different arrangements.
We discuss the information a system needs, the providers involved, retention and permissions before connecting it. Access and approval steps are set for the specific workflow.
Good questions
No. Start with the work that is taking too long, a process that is hard to manage, or a product you want to explore. We help turn that into a practical scope.
No. Professional services are part of our experience, alongside our own operational tools and products for families. We look at the problem and the people using the solution.
No. A clear workflow, a well-designed interface or a straightforward integration may be enough. We use AI where it has a useful role and agree how its output will be checked.
That depends on the project. Custom development, managed services and hosted products have different terms. Your proposal or product agreement explains ownership, access, hosting, export options and what happens when support ends.
We decide that with you for each workflow. For example, draft emails can wait for approval while an agreed report runs on a schedule. Permissions and review steps belong in the setup, and are tested before use.
Strohl CRM is our internal tool, with a public fictional-data demo. See My Week is welcoming families into a supported pilot. Exact Penny offers demonstrations and early-access Clio integration. Each product link explains its own current availability and terms.
Let’s talk
Tell us about the process, tool or product you have in mind. We’ll reply within one business day to discuss a useful next step.
You can start with an AI Checkup or a project conversation. No account access or private client files are needed to enquire.
Prefer email? [email protected]
Thanks. Our team will reply within one business day to discuss your project and the next step.
