Dashboards and reporting
For owners and operations leads who want one screen that shows how the business is doing without opening five tools, we build dashboards that read the systems you already run. They update every day and show the handful of numbers we agree on together.
Analytics, Search Console, booking and billing data.
One page that shows what matters this morning.
Scope and price agreed in writing.
We reply within one business day. No account access is needed for a first conversation.
What belongs on it
Most dashboards fail because they show everything. A good one shows the few numbers you would act on if they moved, the same way every day.
Before we chart anything, we ask what you would do differently if the number moved. Enquiries per week, enquiry rate by channel, bookings against capacity, invoices outstanding. If nobody can name the decision a number supports, it stays off the main screen. We usually land on five to eight figures, with detail one click away.
A single number rarely helps on its own. The dashboard shows this week against last week, this month against the same month last year, and paid against organic where advertising is involved. We agree the comparisons with you during scoping so the screen answers the questions you actually ask, rather than the ones the analytics tool defaults to.
Worked example
A cosmetic surgery practice in Australia was paying for advertising and could not easily see what it produced. Here is what we built for them.
The dashboard connects to the practice's Google Analytics and Google Search Console and pulls fresh data every day. No one at the practice exports a report or pastes numbers into a spreadsheet. The connections were set up once with the practice's own accounts, and the data stays in the practice's ownership throughout.
The screen shows sessions, enquiries and enquiry rate by channel, with paid traffic set against organic. The practice can see at a glance whether advertising is producing enquiries or only visits, and how that compares with search traffic that costs nothing per click. That is the conversation they needed to have with whoever runs their ads, and now the numbers are in front of them.
Data sources
A dashboard is only as good as what feeds it. We connect the tools you already run rather than asking you to change systems.
Google Analytics and Google Search Console are the most common starting points, because they tell you where visitors come from and what they do. Where a business runs paid campaigns, we show paid and organic side by side so the cost of each enquiry is visible. Read access is granted through your own accounts.
The numbers that matter most often live in booking software, invoicing tools and calendars. We connect those where the system allows it and agree how each figure is defined, so a booking means the same thing on the dashboard as it does in your office. Some sources need a person to confirm a value, and we build that step in.
Hosting and upkeep
A dashboard that stops updating is worse than none, because people keep trusting it. We agree who looks after it.
The dashboard runs as a private web page you open from any device, protected by a login. Hosting is written into the quote, including whether it runs under your accounts or ours and what happens if you move it later. You own the dashboard and the data behind it once the project is paid for.
Data pulls run on a schedule, usually daily, and the page shows when each source last refreshed so nobody reads stale figures as current. When a connected system changes its access rules or its data format, fixing that break is covered by the support scope agreed at the start.
Pricing and start
Every dashboard is priced as a fixed project, in Canadian dollars, with the price written down before we begin.
The first conversation is a free AI Checkup, roughly one hour, spent on one process. For a dashboard that means the numbers you check now, where they come from, and how long it takes to gather them. No account access or client files are needed for this call. Vancouver, Canada is our base, and dashboard work runs remotely, including for clients in other time zones.
After the checkup you get a written proposal covering the deliverable, price, timeline, access, ownership and support. Nothing is billed until you agree to it. If you want the dashboard to keep growing, with new sources, alerts or a daily brief sent to your inbox, our AI retainer starts from USD $500 per month and includes a point of contact and a monthly review.
Common questions
It depends on how many systems we connect and how clean the data is. A dashboard reading two or three well-known sources is a small project, and one needing custom definitions from booking or billing software takes longer. The timeline is written into the quote, and you review a working version before we call it finished.
Usually, yes. Most modern analytics, booking, billing and calendar tools allow read access through their own connections. During the AI Checkup we list your sources, and before quoting we confirm which ones we can read automatically and which need a manual step. If a system cannot be connected, we say so in the proposal rather than finding out mid-project.
Yes. Ownership is part of every written quote. The connections run through your own accounts, the data stays yours, and the dashboard is assigned to you on payment. If another team later maintains it, we hand over the documentation they need.
Not always. Reading data and charting it does not need AI, and we do not add it for the sake of it. Where it has a useful role, such as turning the day's numbers into a short readable brief, we include it and agree how its output is checked. Final decisions stay with people.
This happens more often than people expect, and it usually comes down to definitions. A visit, an enquiry or a booking can be counted differently by each tool. During the build we agree what each figure means, document it on the dashboard, and reconcile against your existing reports before anyone relies on the screen.
Built and supported by Strohl.ai
Book a free AI Checkup, tell us which numbers you check today, and we will show you what a dashboard built on your own systems would look like.
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